activity is at an all-time high
65
total different sports
43% Female
Top 5 Sports (Boys)
- Football (1,036,842)
- Track & Field (600,097)
- Basketball (551,373)
- Baseball (487,097)
- Soccer (456,362)
Top 5 Sports (Girls)
- Track & Field (488,592)
- Volleyball (446,583)
- Basketball (412,407)
- Soccer (390,482)
- Fast Pitch (367,861)
Health and Life Benefits of Organized Sport
Higher Education is Four Times as Likely
Student athletes are four times as likely as non-athletes to have any postsecondary education.
Full Time Employment is More Likely
Student athletes are more likely to be employed, employed full time and earn a higher income.
Former Student Athletes Earn More
Former student athletes earn higher salaries at age 30 (signficantly higher).
Activities face never-ending budget challenges
Pay to Play is the New Norm
Over 60% of children who play school sports had an athletic pay-to-play fee. The average cost for school athletic fees was $126 per participating child. Add another $275 in equipment, travel, and other sports-related items for an average total of $401 per child.5
Fees Prevent Some From Playing
1 in 7 parents whose children did not play middle or high school sports cited cost as the reason for not participating.5
Communities Rally Around Those Who Help
High School Sports - 500M Fans Strong
There are over 2 million high school sporting events per year and it is estimated that the total attendance is over 500 million. 7
63% are hopeful businesses will take the lead to drive change
on social and environmental issues, in the absence of government regulation 10
68% rank giving back to the community as important
when asked to rank company attributes, more important than price (44%) 9
87% will purchase a product when a company stands up
for an issue that the purchaser views as important and cares about 10